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Sloemotion Distillery focuses on growth with launch of Finders Range

In April 2020 we have implemented a radical overhaul of our Sloemotion Distillery brand; led by new MD Neil Spiers. We have established Sloemotion Distillery as the mother brand with three independent and unique brands sitting underneath this; Hedgerow Spirits, Finders Spirits and Sloemotion Liqueurs.

Finders Distillery is a new range of mid-tier spirits which focuses on natural botanicals and ingredients sourced from around the world which are skilfully crafted to produce bold and modern flavours. The range of seven drinks are produced and blended at the Yorkshire distillery and look to challenge the traditional “silo” spirit production by comprising of a range of rums, gins and vodkas. Finders launches into both trade and on trade markets this April.

This is the first new brand from Sloemotion, which is renowned for using foraged hedgerow botanicals in its small-batch gins, vodka and liqueurs. Its ethos remains firmly rooted in protecting and celebrating the countryside which is why Finders uses only natural botanicals and ingredients to develop drinks that taste as good as they look.

Finders range celebrates the ‘Spirit of Adventure’ and has been developed by Sloemotion’s Master Product Developer, Jan Richards and Head Distiller, Ian Mansell. The flavour profiles are familiar but with a little twist which makes the range feel fresh and on-trend.

Neil Spiers, managing director at Sloemotion Distillery said: “We’ve always been passionate about producing the best tasting spirits that protect and celebrate the countryside, which we have in abundance on our doorstep. Our new Finders brand benefits from all this knowledge and skill to produce drinks which use natural flavours and botanicals in a fun, accessible way. Our experts in flavour and distilling have come together to produce a collection of meticulously designed drinks which will appeal to a wide range of consumers.”

Finders Spirits are distilled using a low-energy iStill which is highly efficient and minimizes the impact on the planet by using technology and a highly-insulated and internally heated process to improve accuracy and reduce energy use; iStill is the only responsible choice for a modern distillery that wants to reduce its impact on the environment.

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